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Meet Resonate Pulse

Resonate Pulse is an on-line (or SaaS) platform that brings all your data together in one place. However, the critical uniqueness of Pulse lies in its ability to merge, navigate, analyse, discover, present and act on structured and unstructured data. Business translation: the ability to know what are my customers saying, in what context and distributed to the people who can do something about it.

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The Power of Listening to your Customers

The power of customer feedback should not be underestimated. The rise of social media for business has also seen the necessity for real-time marketing and fast response times. Word of Mouth marketing has always been a powerful tool for businesses, however now when someone has a bad experience with a brand and talks about it within their social networks, that brand has the opportunity to intervene and turn that negative customer experience into a positive one.

"Resonate's Pulse platform has provided us with an invaluable window on to our customers. Jeff and the team at Resonate have made it easy for us to identify our brand promoters and detractors; and to highlight areas of concern with a view to increasing our Net Promoter Score".

Andy Johnson, Senior Marketing Analyst, Countdown Supermarkets, New Zealand
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