CX Leaders and Heads

Needs to drive the best possible customer experience by bringing different organisational silos together

Focus is to be a customer advocate within the company and increase customer retention 


Road blocks she faces…

Inconsistent understanding of customer experience throughout the organisation

Ability to get focus and investment to change the customer experience

Ability to get cross channel/organisation view in a fast and efficient manner


Resonate: Moving the roadblock so that she can:

Understand the ‘reason’ behind the customers perception of the experience and work out how she can change that

Get relevant, realtime and rich insights to strategise and drive better customer experience

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